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INTERNATIONAL SERVICE MARKETING (Marketing Management) for BBA (IB) Semester 4 | Dr. Praveen Suryavanshi | Nirali Prakashan

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Authors Name	Dr. Praveen Suryavanshi
ISBN 13	9789369937493
Publisher	Nirali Prakashan
Edition	First
Pages	80
Language	English
Publishing Year	Jan-26

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SKU: N1748 Categories: BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks, BBA IB (International Business) / BCom IB Textbooks, Semester 4 (SYBBA BCom IB - SPPU - NEP Syllabus) Textbooks Brand: Nirali Prakashan

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Description

1. Foundations of International Service Marketing
2. Global Service Consumer Behaviour and Service Design
3. International Service Delivery, Branding and Pricing
4. International Service Operations, Strategy and Emerging Issues
Appendix (Objective Types Questions)

Additional information

Weight	140 g
Dimensions	24 × 18 × 1 cm

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