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MARKETING 6.0 for MBA Semester 4 | Prof. Harshal Deshmukh | Nirali Prakashan

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Authors Name	Prof. Harshal Deshmukh, Dr. Sumita Joshi
ISBN 13	9789369937035
Publisher	Nirali Prakashan
Edition	First
Pages	148
Language	English
Publishing Year	Jan-26

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SKU: N2117 Categories: BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks, MBA Textbooks, Semester 4 Textbooks for MBA Brand: Nirali Prakashan

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Physical Book ₹180.00 ₹153.00

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Description

1. Introduction to Marketing 6.0
2. Immersive Marketing and Future of Customer Experience
3. The Marketing 6.0 Enabler and Environment
4. Multisensory Marketing
5. Spatial Marketing and Metaverse Marketing

Additional information

Weight	230 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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