MARKETING ENVIRONMENT ANALYSIS AND STRATEGIES for BBA Semester 5 | Dr. Sheetal Randhir | Nirali Prakashan

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MARKETING ENVIRONMENT ANALYSIS AND STRATEGIES for BBA Semester 5 | Dr. Sheetal Randhir | Nirali Prakashan

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Authors Name	Dr. Sheetal Randhir, Dr. Nalini Kulkarni
ISBN 13	9789376690329
Publisher	Nirali Prakashan
Edition	First
Pages	156
Language	English
Publishing Year	Jun-26

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SKU: N1846 Categories: BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks, BBA / BCom (BM) Textbooks, Semester 5 (TYBBA BCom BM - SPPU - NEP Syllabus) Textbooks Brand: Nirali Prakashan

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Description

1. Introduction to Marketing Environment and Analysis of Micro and Macro Environment
2. Strategic Analysis Tools
3. Marketing Strategies
4. Recent Trends and Challenges in Marketing Strategies

Additional information

Weight	250 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 5 (Third Year TY)
University	Savitribai Phule Pune University (SPPU)

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