RETAIL MARKETING for MBA Semester 4 | Dr. Kirti Dang Longani | Nirali Prakashan

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Authors Name	Dr. Kirti Dang Longani, Dr. Madhuri Shete
ISBN 13	9789354511103
Publisher	Nirali Prakashan
Edition	First
Pages	158
Language	English
Publishing Year	Mar-21

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SKU: N5179-old Category: Books at Flat Rs. 50 Brand: Nirali Prakashan

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Description

1. Introduction to Retailling
2. Retail Marketing Strategies
3. Retail Administration and Planning
4. Retail Marketing Communication and Pricing
5. Customer Relationship Management and Recent Trend in Retailing

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