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RETAIL MARKETING for MBA Semester 4 | Dr. Leena Modi | Nirali Prakashan

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Authors Name	Dr. Leena Modi, Dr. Rashmi Prasad, Amruta Khendad
ISBN 13	9789369931927
Publisher	Nirali Prakashan
Edition	First
Pages	172
Language	English
Publishing Year	Jan-26

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SKU: N2115 Categories: BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks, MBA Textbooks, Semester 4 Textbooks for MBA Brand: Nirali Prakashan

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Description

1. Foundations of Retailing
2. Retail Strategy and Planning
3. Retail Marketing Communication and Pricing
4. Customer Relationship Management and Retail Experience
5. Emerging Trends and the Future of Retail Marketing

Additional information

Weight	260 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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