RURAL AND AGRICULTURE MARKETING for MBA Semester 4 | Prof. Piyush Dixit | Nirali Prakashan

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RURAL AND AGRICULTURE MARKETING for MBA Semester 4 | Prof. Piyush Dixit | Nirali Prakashan

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Authors Name	Prof. Piyush Dixit, Dr. P.S. Deepa, Dr. Mamta Mishra
ISBN 13	9789369933921
Publisher	Nirali Prakashan
Edition	First
Pages	164
Language	English
Publishing Year	Jan-26

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Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

SKU: N2114 Categories: BBA / BBA(CA) / BBA(IB) / MBA / MCA Textbooks, MBA Textbooks, Semester 4 Textbooks for MBA Brand: Nirali Prakashan

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Description

1. Introduction to Rural MArketing
2. Rural Consumer Behaviour
3. Agricultural Marketing System
4. Marketing Mix for Rural and Agri Products
5. Government Policies, Innovations and Case Studies
Appendix (Multiple Choice Questions)

Additional information

Weight	250 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 4 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

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