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SERVICE MARKETING : Advanced Marketing (Major Elective) (M.Com. Part 1 Semester 2)

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Authors Name	Dr. Nivedita Gajanan Ekbote. Prof. Piyush Dixit
ISBN 13	9789361090196
Publisher	Nirali Prakashan
Edition	First
Pages	88
Language	English
Publishing Year	Feb-24

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SKU: N7698 Categories: 2. M.Com NEP Books for Savitribai Phule Pune University (SPPU), B.Com / M.Com (Commerce), Semester 2 (First Year - FY MCom)

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Description

1. Introduction to Services
2. Designing Suitable Services Marketing Mix Part-1
3. Designing Suitable Services Marketing Mix Part-2
4. Effective Management of Service Consumer

Additional information

Weight	130 g
Dimensions	24 × 18 × 1 cm
Language	English
Publisher	Nirali Prakashan – Publication
Semester - Year	Semester 2 (First Year-FY M.Com.)
University	Savitribai Phule Pune University (SPPU)