SERVICE MARKETING : Advanced Marketing (Major Elective) (M.Com. Part 1 Semester 2)

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Authors Name Dr. Nivedita Gajanan Ekbote. Prof. Piyush Dixit
ISBN 13 9789361090196
Publisher Nirali Prakashan
Edition First
Pages 88
Language English
Publishing Year Feb-24

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Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

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Description

1. Introduction to Services
2. Designing Suitable Services Marketing Mix Part-1
3. Designing Suitable Services Marketing Mix Part-2
4. Effective Management of Service Consumer

Additional information
Weight 130 g
Dimensions 24 × 18 × 1 cm
Language

English

Publisher

Semester - Year

Semester 2 (First Year-FY M.Com.)

University

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