Zoom

SERVICES MARKETING (MBA : Semester – 3)

Quantity

Authors Name	Dr. Samita Mahapatra , Dr. Geeta Srinivas Rao
ISBN 13	9788119117659
Publisher	Nirali Prakashan
Edition	First
Pages	232
Language	English
Publishing Year	Sep-23

Email on info@pragationline.com if e-book is not found.

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

SKU: N6363 Categories: BBA/BBA(CA)/BBA(IB)/MBA/MCA Textbooks, MBA (NEP) Textbooks and Reference Books, Semester 3

Select any one of below pricing option.

Print version ₹270 ₹229.5

15% OFF

eBook ₹270 ₹189

30% OFF

Both (Print & eBook) ₹540 ₹324

40% OFF

Add to Cart Go to Library Add to Cart Buy Now

Description

1. Services Marketing-An Insight into Emerging Sector of Economy
2. Role of Process, People and Physical Evidence in Services Marketing
3. Managing Consumer Behaviour and Service Quality
4. Segmentation, Targeting and Positioning of Services in Modern Era
5. Marketing of Services-New Paradigm and Perspectives
Appendix (Case Studies)

Additional information

Weight	310 g
Dimensions	24 × 18 × 1 cm
Language	English
Semester - Year	Semester 3 (Second Year – SY)
University	Savitribai Phule Pune University (SPPU)

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “SERVICES MARKETING (MBA : Semester – 3)” Cancel reply

You must be logged in to post a review.

SERVICES MARKETING (MBA : Semester – 3)

Print version ₹270 ₹229.5

eBook ₹270 ₹189

Both (Print & eBook) ₹540 ₹324

Reviews

Be the first to review “SERVICES MARKETING (MBA : Semester – 3)” Cancel reply

Related Books

Attention

Add to Cart

Print version

Print version

eBook

Both (Print & eBook) ₹75