SERVICES MARKETING (MBA : Semester – 3)

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Authors Name Dr. Samita Mahapatra , Dr. Geeta Srinivas Rao
ISBN 13 9788119117659
Publisher Nirali Prakashan
Edition First
Pages 232
Language English
Publishing Year Sep-23

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SKU: N6363 Categories: , ,
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Description

1. Services Marketing-An Insight into Emerging Sector of Economy
2. Role of Process, People and Physical Evidence in Services Marketing
3. Managing Consumer Behaviour and Service Quality
4. Segmentation, Targeting and Positioning of Services in Modern Era
5. Marketing of Services-New Paradigm and Perspectives
Appendix (Case Studies)

Additional information
Weight 310 g
Dimensions 24 × 18 × 1 cm
Language

English

Semester - Year

Semester 3 (Second Year – SY)

University

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