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1. Services Marketing-An Insight into Emerging Sector of Economy
2. Role of Process, People and Physical Evidence in Services Marketing
3. Managing Consumer Behaviour and Service Quality
4. Segmentation, Targeting and Positioning of Services in Modern Era
5. Marketing of Services-New Paradigm and Perspectives
Appendix (Case Studies)
| Weight | 310 g |
|---|---|
| Dimensions | 24 × 18 × 1 cm |
| Language | English |
| Semester - Year | Semester 3 (Second Year – SY) |
| University |
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BBA CA (Computer Application)
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA/BBA(CA)/BBA(IB)/MBA/MCA
BBA CA (Computer Application)
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