SOCIAL MEDIA MARKETING Open Elective Computer Science For MU First Year Semester 2 | Dr. Rakhi Gulati, Ashwini Chandramore, Mudassar Sayyed | Nirali Prakashan

1. Introduction to Digital Marketing 1.1 – 1.60
1.1 Introduction to Social Media Marketing 1.1
1.1.1 Importance of Social Media Marketing in the Digital Landscape 1.2
1.2 An Overview of Different Social Media Platforms 1.4
1.3 Significance of Social Media Marketing 1.8
1.4 Facebook Marketing 1.10
1.4.1 Creating and Managing a Facebook Business Page 1.11
1.4.2 Strategies for Engaging with the Audience on Facebook 1.14
1.4.3 Utilizing Facebook’s Advertising Tools Effectively is Essential for Creating Successful Ad Campaigns 1.16
1.4.4 Utilizing Facebook Advertising Tools for Promoting Businesses 1.20
1.5 LinkedIn Marketing 1.25
1.5.1 Leveraging LinkedIn for Business Marketing and Networking 1.25
1.5.2 Crafting a LinkedIn Marketing Strategy to Reach the Target Audience 1.29
1.5.3 Lead Generation Techniques on LinkedIn 1.32
1.5.4 Content Strategy on LinkedIn 1.34
1.6 Influencer Marketing 1.35
1.6.1 Role of Influencer Marketing 1.36
1.6.2 Role of Influencers 1.38
1.6.3 Identifying and Collaborating with Influencers to Amplify Brand Reach and Engagement 1.40
1.7 Instagram Marketing 1.43
1.7.1 Developing Content Strategies for Instagram 1.44
1.8 Twitter (X) Marketing 1.49
1.8.1 Engaging with the Audience and Building Brand Presence on Twitter

2. Advanced Digital Marketing Techniques 2.1 – 2.56
2.1 YouTube Marketing 2.1
2.2 Email Marketing 2.4
2.2.1 Types of Emails in Email Marketing 2.5
2.2.2 Email Marketing Tools 2.6
2.2.3 Building and Managing Mailing Lists for Effective Email Campaigns 2.7
2.2.4 Implementing Email Marketing Automation and Assessing Email Deliverability 2.8
2.3 Content Marketing and SEO 2.14
2.3.1 Introduction to Content Marketing and Social Media Marketing (SMM) 2.14
2.3.2 Crucial Role of Content Marketing in SMM 2.15
2.3.3 Creating and Optimizing Content for Social Media Platforms 2.16
2.3.4 Overview of SEO Techniques for Enhancing Website Visibility and Google Rankings 2.18
2.4 Mobile Marketing 2.24
2.4.1 Role of Mobile Devices in Marketing Strategies 2.25
2.4.2 Mobile Advertising and Engagement Techniques 2.26
2.4.3 Developing Mobile-Specific Campaigns and Measuring Mobile Marketing ROI 2.28
2.5 Emerging Trends and Web Analytics 2.33
2.5.1 Exploring New and Emerging Trends in Social Media Marketing 2.35
2.5.2 Leverage Trends 2.39
2.5.3 Introduction to Web Analytics 2.42
2.5.4 Ways to Web Analytics Drives Success