DIGITAL MARKETING for MBA Semester 3 | Nitin C. Kamat | Nirali Prakashan

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Authors Name	Nitin C. Kamat, Dr. Shilpa Kulkarni, Dr. Abhay S. Kinikar, Pramod Jejurikar, Praksh B. Narke Deepak V. Majgaonkar
ISBN 13	9789390437023
Publisher	Nirali Prakashan
Edition	First
Pages	186
Language	English
Publishing Year	Sep-20

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Description

1. Digital Marketing It’s Role in Global Context
2. Applying Segmentation, Targeting and Positioning to Digital Marketing
3. Search Engine Optimization (SEO) Tools and Techniques
4. Applying Segmentation, Targeting and Positioning to Digital Marketing
5. Social Media Marketing
6. Case studies
Appendix

Additional information