MARKETING 4.0 for MBA Semester 4 | Nitin C Kamat | Nirali Prakashan

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Authors Name	Nitin C Kamat, Dr. Shilpa Kulkarni, Dr. Anuradha Sarkar, Sanjiv Kadam, Dr. Abhay Kinikar, Deepak V Majgaonkar
ISBN 13	9789354511028
Publisher	Nirali Prakashan
Edition	First
Pages	162
Language	English
Publishing Year	Mar-21

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SKU: N5189-old Category: Books at Flat Rs. 50 Brand: Nirali Prakashan

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Description

1. Introduction to Marketing 4.0
2. Marketing 4.0 in the Digital Economy
3. Marketing Productivity Metrics
4. Human Centric Marketing for Brand Attraction
5. Omni Channel Marketing for Brand Commitment
6. Appendix A, B, C

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