SERVICES MARKETING for MBA Semester 4 | Samita Kher | Nirali Prakashan

Authors Name Samita Kher
ISBN 13 9789351642589
Publisher Nirali Prakashan
Edition First
Pages 236
Language English
Publishing Year 18-Jan

Email on info@pragationline.com if e-book is not found.

Estimated Delivery Time

Within Pune (1 to 2 days),
Within Maharashtra (2 to 5 days),
Outside Maharashtra (3 to 6 days) and
J&K, Ladakh and North East (5 to 8 days).

SKU: N2092-old Category: Brand:

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Description

1 Introduction to Services Marketing
2 Traditional Marketing Mix Elements in Services
3 Service Process
4 Service People and Physical Evidence
5 Applications of Service Marketing
* Case Studies

Additional information
Weight 360 g
Dimensions 24 × 18 × 1 cm
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